Bollywood and beer helps increase Indian tourists to Belgium

Belgium saw an increase in Indian arrivals by utilising Bollywood and beer and further wants to up the graph in tourism and education sectors.

“What we want to do is to make Belgium better known among Indians. As Indians are travelling more and more, they are visiting many European countries,” said Francois Delhaye, Belgium’s Ambassador to India.

“In the education sector, we have a growing number of Indians now in Brussels but we want to have more Indian students especially in sciences because Indian students are so good,” Delhaye added.

Talking about beer, he said, “Belgium is the home to international beer. We recently launched an Indian beer which was brought from Belgium but for the taste of Indians after a few years it will be probably brewed in India.”

Anousjka Schmidt, Foreign Markets Manager, Visit Brussels was of the opinion that Indian tourists to Belgium increased when it handed out easy licenses for filming in the country.”

About 53,000 Indians travelled to Brussels last year as for at least a one night’s stay, which is 25% more compared to 2016, highlighted Schmidt.

“Brussels is growing to become an important go-to destination in all European itineraries. From January to July this year, Indian arrival to Brussels grew by over 14% in comparison with the same period last year. While a significant rise of over 21% in the number of nights spend in Brussels by Indians has been observed,” said Schmidt.

She also confirmed that Brussels is promoting 20 different themes in India which includes gastronomy, sports and heritage.