Europe sees 7% growth in international travellers

According to the European Travel Commission’s (ETC) latest report, ‘European Tourism – Trends & Prospects 2018’, 32 out of 34 reporting destinations registered some form of growth over the summer period, with one in four enjoying double-digit expansion in arrivals.

Europe saw a seven percent increase in international tourist arrivals in the first half of 2018 compared to the same period in 2017 with growth led by Southern/Mediterranean destinations

European destinations reported healthy growth this summer. Growth momentum was boosted by robust intra-European demand and improved air connectivity, notably from China.  

Turkey saw a growth of 23% while Greece, Serbia and Malta registered 19%, 15% and 16% increase in travellers respectively. Iceland saw a robust demand from the U.S. and Russia saw a growth of six percent.

Eduardo Santander, Executive Director of ETC said, “To avoid further slowdown and capitalise on the potential of tourism to create jobs and to facilitate economic growth, the European Travel Commission calls for better coordination of the instruments steering the European tourism industry. Tourism stakeholders and decision-makers, at all levels, should coordinate to invest wisely in more sustainable and innovative tourism products and services to improve the European visitors’ experience.”