Western Australia promotes itself as an all-round destination for the Indian market
People from India are flocking to Western Australia (WA) with the State’s attracting more visitors from the market than ever before. The destination has seen a 38% growth in Indian visitors from 2015-17. More than 27,000 Indians have visited Western Australia in 2017, 56% of those visiting Western Australia in 2017 were repeated visitors to Australia.
Speaking exclusively to Travel News Digest, Paul Papalia, Minister of Tourism, Western Australia talked about the new initiatives WA is undertaking to lure the potential Indian travel market.
Papalia said, “India is one of the important markets in the world, it’s the fastest growing aviation market. We are closest to India and we have a lot of shared heritage, we have a lot of reason for deeper engagement for Western Australia and India.”
“We have appointed a trade representative in our Mumbai office and we will also engage in various promotional activities to raise awareness in India, one of the parts of the campaign will be promotion of first ever test cricket match between India and Australia at our new Optus Stadium in Perth and it a good opportunity to tell people in India about other tourism products Western Australia has to offer,” averred Papalia.
The Minister is also holding key meetings with and delivering business cases to six Indian airlines in a bid to attract a direct service between India and Perth. He said, “We have met various travel trade in Mumbai to promote the destination, we have met various airlines to discuss direct flight services from Mumbai to Perth. Apart from that, we are talking to India education sector as well for the students who are looking for higher studies opportunity in Western Australia.”
Papalia confirmed that activities to do and see around Perth, Fremantle and Rottnest Island will also be showcased in India through visiting sports media, social media influencers and media content partnerships during the historic Perth test.
Speaking about the Indian travellers, Papalia said, “Indian market is maturing and Indian travellers know what they exactly want from a destination. If people are looking for access to night stay, a good hiking destination, excellent culinary experience and safe environment, Western Australia offers everything travellers are looking for.”
“Our extraordinary State has much to offer Indian travellers, whether they’re visiting for business, education or leisure,” he said.
WA is also targeting the potential India wedding market, he quipped, “We are also targeting the Indian wedding market, we have quality hotels to serve the Indian wedding market. Western Australia is a perfect place to host weddings and for the people who are looking for a unique wedding experience Western Australia is the place.”
October 31, 2018