Singapore Airlines and Destination NSW renews partnership
In a bid to develop and promote activities that encourage travel to the NSW region, Singapore Airlines (SIA) and Destination New South Wales (NSW) have extended their partnership through SIA’s services to Sydney.
The new two-year MoU will take place from July 1, 2019 and will see both parties jointly fund the advertising and marketing activities, as well as organise FAM trips for trade and media representatives amongst other initiatives.
Adam Marshall, NSW’s Minister for Tourism and Major Events said the new MoU would allow Destination NSW to work with SIA and other travel trade partners to develop new itineraries for both Sydney and other destinations of NSW, making it a great opportunity for the state to explore the new opportunities in the tourism sector.
“Visitors from Singapore are currently worth an impressive AUD 245 million (USD 173 million) to our state’s economy,” Marshall said. “The NSW government recently announced the state’s new tourism targets including the first-ever regional target of AUD 20 billion in visitor expenditure by 2025, and investments in aviation partnerships help us to contribute to that goal.”
Yeoh Phee Teik, Singapore Airlines’ Senior Vice President – Customer Experience equipped that the renewed partnership with Destination NSW reflects airline’s long-term goal to grow in Australia.
“For more than 50 years we have invested in, and grown our operations to, NSW and now operates five daily flights between Singapore and Sydney. Extending our partnership with Destination NSW will allow us to continue to promote the variety of experiences that NSW has to offer and highlight Singapore Airlines’ convenient connections to Sydney,” said Yeoh.
March 15, 2019