Jeju Island, Korea organises two-city roadshow in India to woo travellers

In a bid to promote Jeju Island in India, Jeju Special Self-Governing Province and Jeju Tourism Organization held a joint tourism presentation recently in New Delhi and Mumbai. This was their second tourism presentation in India after their first in 2015.

Park Hong Bai, the President of Jeju Tourism Organization was the chief of delegation, together with Jeju Special Self-Governing Province and three domestic businesses have participated as the Jeju tourism marketing delegation.

Jeju Tourism Organization has organised a B2B travel mart for network establishment and sales channel between Jeju tourism companies and India’s local travel agencies in both New Delhi and Mumbai. ‘Visit Jeju’ roadshow was attended by more than 10 local media and 100 local travel agencies was held on the same day, with the main focus of introducing major tourism resources and tourism infrastructure in Jeju.

Hong Bai said, “Jeju tourism presentation was a very important first step for Jeju to knock on the Indian market. Jeju will be working with the Korea Tourism Organization and Hong Kong Tourism Board to boost the promotion of each region and to increase the satisfaction of Indian consumers who are planning to visit Jeju.”

Jeju is the biggest island of the Republic of Korea and is located at the southernmost part of the peninsula. With its distinct four seasons, the island is one of the most visited tourist destinations in north-east Asia, it attracted almost 16 million tourists to the island in 2017.

Jeju’s main purpose of holding tourism presentation in India is to expand their tourism market beyond neighbouring countries and Southeast Asia. Among 3.6 million international tourists they attracted in 2016, over 90% were from China, Japan, Taiwan and Southeast Asian countries.

Speaking on the occasion, Jong Sool Kwon, Director, Korea Tourism Organization – New Delhi office added, “South Korea is generating a lot of interest among the Indian travellers as an exciting new addition to their travel bucket lists. We are happy that Jeju Tourism Organization and Jeju Self Governing Province have shown interest in the Indian Market. Jeju Island which has a No Visa policy for Indian passport holders is especially popular as a honeymoon destination and has immense potential for last minute travel plans. South Korea has welcomed 52,857 Indian travellers so far in the year 2018 and we would be happy to welcome even more Indian travellers in the coming year.”

Earlier this year, Jeju Tourism Organization, along with Korea Tourism Organization – New Delhi Office and their partners in India, invited Indian celebrities and winners of Miss India to Jeju to promote their island to younger consumers in India.