Jamaica to promote gastronomy tourism to lure travellers

In a bid to lure more travellers, Edmund Bartlett, Minister of Tourism for Jamaica confirmed that the ministry is taking steps to ensure that Jamaica capitalises on its potential to benefit from gastronomy tourism.

He informed that the gastronomy network, which is looking after the process, “has been working assiduously to craft innovative plans”.

“Their main strategies include creating a gastronomy mapping platform with easily accessible information on the island’s best food offerings; collaborating with tourism partners to boost the number of quality food festivals, providing capacity-building support for established gastronomy/food tour operators, and working with tour operators to develop enticing food tours across the length and breadth of the island,” he quipped.

Bartlett also indicated that these steps help Jamaica position as the leading gastronomy destination and will provide visitors with a variety of authentic Jamaican culinary experiences.

According to the United Nations World Tourism Organization (UNWTO), over a third of tourist spending is devoted to food.

“The cuisine of a destination is an aspect of utmost importance in the quality of the holiday experience. Food-related tourism provides an opportunity to stimulate and diversify the tourism sector as it promotes economic development at the local level and involves a variety of sectors,” he contended.