Hilton launches ‘Big Five’ initiative for sustainable travel and tourism across Africa

Hilton recently announced an initial investment of USD 1 million to drive sustainable travel and tourism in Africa. To do so, the company will focus on five key areas – Hilton’s Big Five:

  • Youth Opportunity: investing in training and apprenticeship programmes to build a strong talent pipeline and tackle identified challenges for youth, including underemployment.
  • Water Stewardship: the expansion of existing partnerships and the creation of new alliances to help Hilton achieve its goal to reduce its water consumption by 50% and activate 20 context-based water projects in at-risk communities by 2030.
  • Anti-Human Trafficking: the provision of training and auditing to mitigate human trafficking, alongside engagement with local NGOs to address the social challenges in local communities.
  • Local Sourcing: the creation of partnerships to build local entrepreneurs’ capacity to deliver high quality and authentic goods and services, and integrate them into Hilton’s supply chain.
  • Protecting Wildlife: the promotion of responsible wildlife-based tourism, in line with the WTTC Buenos Aires Declaration on Travel & Tourism and Illegal Wildlife Trade.

This announcement follows the recent launch of Hilton’s Travel with Purpose 2030 goals to double its investment in social impact and cut its environmental footprint in half across the globe.

Speaking at the Africa Hotel Investment Forum in Nairobi, Chris Nassetta, Hilton’s President and CEO said, “Hilton is committed to creating a positive social and environmental impact in every community where we operate. Africa is an incredibly diverse continent, with equally diverse challenges and opportunities and as we continue to grow in the region, we are focused on doing so in a way that promotes sustainable travel and tourism. Today, we are pleased to take our efforts to the next level with an initial commitment of USD 1 million, which will allow us to invest in and scale up initiatives that build skills among young people, mitigate risks in human trafficking, engage local entrepreneurs across our supply chain, improve water efficiencies and promote responsible wildlife-based tourism.”

“Hilton’s President and CEO’s visit to Africa is timely and sends a strong signal to environmentally conscious investors across the continent. It will set higher standards for future projects in the hospitality industry throughout Africa. Hilton’s growing interest in Africa’s promising and emerging market is a windfall for job creation among youth and will significantly contribute to the sustainable economic growth and shared prosperity,” Leila Ndiaye, President & CEO of the Initiative for Global Development.

Hilton’s Big Five will build upon an existing foundation of partnerships and initiatives to deepen the company’s impact and to inspire positive social and environmental change across its value chain.