Dubai Business Events target MICE segment from India

Dubai Business Events conducted a three-city roadshow in Mumbai, New Delhi and Bengaluru, majorly targeting the MICE segment from India. Dubai Business Events is a part of Dubai Tourism primarily focusing on the Business segment.

Speaking exclusively to Travel News Digest, Karina Lance, Senior Manager – Sales and Convention Services, Dubai Business Events said, “80% of the Indian market is incentive travellers and so we have incentive programmes and added values to it like access to attractions, accommodation, visa facilities, etc. For MICE, we usually target a group of 500 people. If there are larger groups coming in then we have a customised approach to that particular event.”

Talking about destination weddings, Lance averred, “Wedding is a new niche market, which is increasing on a large scale in Dubai. We organised a FAM trip for Indian wedding planners in the month of March where we showcased venues apt for Indian weddings. The itinerary for the FAM trip was such that we tailored it as per the Indian wedding customs and rituals like the henna night, sangeet night, etc. We showed the wedding planners convenient venues that can accommodate large groups. We have a variety of venues out of which the World Trade Centre is the biggest.”

India is the number one source market for Dubai. Out of the total two million Indian visitors to Dubai last year, 30-40% was business travellers, as per the number of nights spent, stated Lance.

Dubai Business Events receives about 225 events per year and approximately 70 out of those are from India. On an average, Dubai Business Events sees a growth of 8-10% year-on-year and 10-15% growth for markets like India and China.

The Dubai Business Events three-city roadshow in the country is also a part of promoting Expo 2020 which will start from October 2020 and end by April 2021. During the six months of the expo, we guarantee 25 million visitors from across the world, concluded Lance.