As a part of its transformation to travel technology company, AirAsia is introducing Google Cloud’s machine learning and AI (artificial intelligence) technologies into every aspect of its business.

Speaking at the occasion, AirAsia group Chief Executive Officer Tan Sri Tony Fernandes said, “It’s a huge mission, but we’ve never done anything easy.”

“We are now in our next phase of development where we are expanding beyond air transport, and digitalising our operations and processes to become more efficient.”

Google Cloud will allow AirAsia to use the data it already owns, opening up opportunities for the carrier to build new businesses.

AirAsia is building two new digital platforms, airasia.com, a digital travel platform for flight, accommodation, tours, ground transport and entertainment and BigLife which it claims will be “like Kayak, Tripadvisor, Groupon and eBay rolled into one”.

“BigLife will incorporate all the investments under our digital arm Redbeat Ventures, such as our money app BigPay, in-flight connectivity platform Rokki, online marketplace Ourshop and logistics services RedBox and RedCargo.

“Both platforms will help drive more business into AirAsia with the help of data,” he said.

According to Google Cloud Chief Executive Officer Diane Greene, AirAsia started using Google’s services with G Suite to transform the way the company works.

“Now, with our advanced analytics platform and machine learning services, AirAsia will be able to digitise every aspect of its business to better serve its customers,” she added.

AirAsia also hopes to use Google Cloud expertise to maximise operational efficiency and reduce risk through predictive maintenance, real-time weather forecasting and crew optimisation.

AirAsia aims to improve demand forecasting and targeted marketing and provide personalised experiences to increase loyalty amongst customers.