Mauritius Tourism Promotion Authority conducts 4-city roadshow in India
Mauritius Tourism Promotion Authority (MTPA India) recently conducted a four-city roadshow in New Delhi, Ahmedabad, Chennai and Mumbai along with 26 operators.
Arvind Bundhun, Director, Mauritius Tourism Promotion Authority said, “The objective behind conducting this roadshow is to show that Mauritius is more than a beach destination. It is a luxurious and glamorous destination as well.”
He added that the roadshow is a good opportunity to acquaint with Indian travel partners with the destination and meet the hoteliers, DMCs and activity companies.
India is the fourth largest market for Mauritius and by the end of this year, we are expecting about 94,000 to 95,000 Indian arrivals to Mauritius, averred Bundhun.
Vivek Anand, Country Manager, MTPA India stated, “We have seen a year-on-year growth of 11% in Indian tourist arrivals over the last four years, taking the number to 86,000 in 2017. We are targeting 120,000 Indian tourists by 2020. We expect a healthy growth in the MICE and wedding segment. More and more Indian travellers are planning to travel to the affordable luxury destination, Mauritius.”
Honeymooners from India is our first market, then comes family, confirmed Bundhun.
Bundhun also highlighted that an average stay by an Indian tourist is seven nights and an average spend is USD 350.
Talking about film tourism, Bundhun said that producers are keen to shoot Bollywood movies in Mauritius and hence 30% of the total cost will be reimbursed by the government of Mauritius for filming in the Island.
October 31, 2018