ASI partners with Yatra.com and BookMyShow
The Archaeological Survey of India (ASI), under the Ministry of Culture for the archaeological researches and protection of the cultural heritage of the nation, has inked a Memorandum of Understating (MoU) with Yatra.com and BookMyShow to enable national and international tourists to conveniently book their tickets online for 141 historical monuments which fall under the cognizance of ASI.
The move is aimed towards supporting the ‘Digital India’ agenda of the Government of India, in order to facilitate digitisation of ASI’s service offerings, thereby providing fast track access and a world-class e-ticket booking experience to visitors. The partnership with Yatra (the only OTA to provide this facility) and BookMyShow will also be significant in promoting tourism and cultural heritage in India.
Speaking on the partnership, Dhiresh Sharma, Chief Business Officer, Activities – Yatra, said, “In addition to providing online booking services, Yatra will be extending its platform for promoting cultural heritage and featuring all the essential information that a visitor needs to plan their sightseeing. We believe that this initiative, in partnership with The Archaeological Survey of India, will drive the convenience of ‘digital’ to all those planning to visit these sites.”
Commenting on this partnership, Karan Arora, General Manager – Business Development, BookMyShow said, “The Archaeological Survey of India has taken lead in expanding e-ticketing for this segment. We are excited to work with them to innovate within this space and introduce unmatched convenience while contributing to the Government’s Digital India initiative.”
As per information disclosed by APN News, ASI will manage the tickets for the 141 monuments, museums and sites and tickets to it can be booked online on Yatra and BookMyShow platforms.