Tourism New Zealand targets 1 lakh Indian arrivals by 2023

New Zealand is eyeing double-digit growth in footfalls from India in 2018-19, which will help it achieve the target of 1 lakh visitors by 2023.

In 2016-17 travel period, 53,424 Indian tourists visited New Zealand, and last year 62,000 arrivals were noted from India which was a sharp 16.05% growth. So looking at the trend this year, which began in March, we expect the growth to be in double-digits this year, pointed out Steven Dixon, Regional Manager, South and South-East Asia, Tourism New Zealand.

“India is among the top source market to New Zealand. Hence this year we are looking at a wider target audience and reach them through digital and social media as people in India are among the highest users of these platforms,” Dixon remarked.

New Zealand has been emerging as a popular destination amongst not only the family segment but also millennial travellers looking for adventure.

Explaining about the strategies adopted this year, Dixon said, “This year we will reposition our country as an ideal destination to welcome leisure travellers, honeymooners and families. We’ll be increasing awareness through different promotional programmes and the tie-up with the four Indian travel trade agents is an integral step for us to achieve the targeted growth and welcome higher calibre visitors from India. ”