To market adventure tourism and experiential travel segment

Shruti Dugar | Kolkata

Since its official launch of a representative office in India in 2013, Seychelles Tourism Board (STB) has been eying the Indian market exponentially. While speaking exclusively to Travel News Digest on the sidelines of Arabian Travel Mart, Sherin Francis, Chief Executive Officer, Seychelles Tourism Board, informed that India has emerged as a very positively growing market.

Within a year after reaching the top 10 in 2016, India ended 2017 as Seychelles’ seventh-leading source market from the Asian continent, with over 14,000 Indian tourists having visited the island destination, a 15% up from the previous year’s statistics.

Speaking about the promotional strategies planned for India, Francis revealed that India being a new source market for them has performed extensively well and hence this year they plan on positioning the country as an ideal destination for family and MICE segment. Though Seychelles is renowned for welcoming honeymooners across the world, they want to grow beyond.

“Yes, tourists travelling here are primarily for romantic honeymoon travel, but we have realised that there’s so much more one can do in Seychelles. The possibilities are still unexplored and that’s why we want to pass the message that this year we plan on expanding our segments to family, MICE and business travel,” said Francis.

In 2018, Seychelles plans on encouraging its adventure tourism potential by promoting snorkelling, cruising, jet skiing, unique fishing experiences and windsurfing.

Seychelles recorded the highest source market from Germany, welcoming around 50,000 arrivals. France and Gulf Cooperation Council (GCC) recorded 42,000 and 25,000 tourists and emerged as second and third largest source revenue generating the market for the island country respectively. Italy and UK welcomed on an average around 20,000 visitors.