To mark Global Meetings Industry Day, PCMA-ICESAP (Professional Convention Management Association – The Incentive Conference & Event Society Asia-Pacific) hosted its first Knowledge Exchange for corporate event organisers, agencies and associations at the PricewaterhouseCoopers (PwC) Experience Centre in Hong Kong last month.

Following the success of the PCMA Knowledge Exchange series in Europe, the topical session, entitled “Integrating Digital Technology into Your Event Experience” offered participants insight into the cutting-edge digital innovations across the industry for attracting new customers and keeping existing ones engaged. Tools include augmented reality (AR), facial recognition and interactive screens. Participants learnt to evaluate their current event digital strategy and identify opportunities to integrate latest technologies to further enhance participant experience and engagement.

Michelle Crowley, PCMA Vice President, Global Growth & Innovation, PCMA said, “As part of our commitment to enable industry collaboration and provide a platform for localised, senior-level education, we are holding our first Knowledge Exchange in the region in Hong Kong. A catalyst for creating invaluable business connections, this interactive session aimed to give industry peers the opportunity to exchange ideas about the most debated topics across our industry in the digital age and find innovative ways to engage key audiences.”

The session explored the digital evolution of leading business events in the region, presented by industry experts – Guy Parsonage, Partner, PricewaterhouseCoopers; Tony Chow, Regional Director, Creative and Content Marketing, Marriott International; Darren Chuckry, Regional Vice President, PCMA-ICESAP and Managing Director, Uniplan.