Los Angeles Tourism launches online agent training programme – LA Insider

Los Angeles Tourism & Convention Board launched the ‘LA Insider,’ an online training tool for travel trade professionals. The mobile and tablet operating programme is the first of its kind for LA Tourism. It has been designed to help travel trade better sell the city and stay updated with its latest information.

In 2017, a record-breaking 48.3 million tourists visited LA, which is expected to reach 50 million by 2020.

Launching the product, Francine Sheridan, Europe and ME Regional Director, LA Tourism said, “We’re proud to launch such an advanced training programme, one that will help our clients discover LA like an insider and sell LA like an expert. Los Angeles’ welcoming spirit, the celebration of diversity and perfect weather are bringing visitors in greater numbers. New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – LA Insider aims to provide the travel trade with a one-stop-shop platform for everything they need.”

“We are extremely grateful for the ongoing support we receive from our industry partners,” said Ernest Wooden Jr., President and CEO of LA Tourism. “The launch of LA Insider speaks to our commitment to travel trade professionals by providing them with helpful tools they can use on a daily basis as well as recognition for their expertise.”

Developed by TravPRO which also launched Visit California’s STAR program, will provide easy access to LA tourism’s marketing assets, sales collateral such as fact sheets, maps, videos and even neighbourhood tours in virtual reality.