Jordan to position as an ideal destination for religious tourism

India ranked among top 10 source market to Jordan

Shruti Dugar | Kolkata

Jordan, a country famed for its ancient monuments, nature reserves and seaside resorts and also home to the famous archaeological site of Petra, has renewed their tourism strategies this year and are eying significantly on adventure tourism and religious tourism to boost tourist’s arrival to the Middle Eastern country.

Ala’a Al-Hindi, Director of Digital Marketing & IT, Jordan Tourism Board, while speaking exclusively to Travel News Digest at the sidelines of ATM 2018, stated that GCC serves as an important source market for them and that this year they plan on positioning the country as an ideal destination fit for adventure and faith tourism.

Jordan boosts 21,000 archaeological and historical sites. The Roman ruins of Jerash, the Dead Sea and Wadi al-Kharrar, or Bethany Beyond the Jordan, where some biblical historians believe Jesus was baptised are some of the important sites which will be promoted for religious tourism to attract growing number of tourists from Asian countries including India, China, Malaysia and Indonesia, cited Al-Hindi.

India ranked among the top 10 source market for Jordan, announced Al-Hindi. He said that owing to growing arrivals from India, they have eased visa application. He also highlighted a new promotional tool, “Jordan Pass” whereby booking tickets online will give them an opportunity to explore the major sightseeing in Jordan, a package especially tailor-made.

The country has set a target to welcome 7 million tourists by 2020 and hence is also tapping strategically on its medical tourism drive. In March, Jordan eased visa application for medical purposes from major the Middle East and African countries and allowed them to obtain the visa within 48 hours.

The kingdom hopes to woo more European travellers as per a recent agreement with a low-cost airline Ryanair for 14 new routes between Europe and Jordan.