India accounts for 48% of Europamundo’s total market
Kathryn Kannampuzha | Mumbai
Europamundo, acclaimed as one of the largest tour operators in the world, has positioned India as the topmost market amounting to 48% followed by Philippines, confirmed Aparna C Basumalik, Country Head, Europamundo Vacaciones. Currently, Europamundo sells 81 countries.
JTB Group acquired Europamundo three years ago and since then the company has been targeting English speaking market and that is how India came into the picture.
While speaking with Travel News Digest about the target for 2018, Alejandro de la Osa, Director Commercial, Europamundo Vacaciones said that Europamundo is looking at doubling the numbers of tourists that they had received in 2017.
Europamundo is also taking efforts to train and educate the trade as we see this as an investment in the long run for the company, averred Osa.
We have about 200 tours from across the globe including Europe, Russia, Scandinavia, England, Turkey, Mexico, Japan and other parts of the world as well. All are operated by Europamundo and distributed by our distributors in India. ‘A Time to Remember’ is our most popular product, said Osa.
He stated that Europamundo has complete guaranteed departures, as we never cancel any trip. The trade knows that even if they sell two passengers that will be operated.
Osa further added that another major investment is that they are in the process of training the trade in the whole of India.
Basumalik said that they have gone to all of North East India, West India, Central and South India. They are also doing extensive training in the smallest towns of India.
“Europamundo caters to budget, leisure and traveller segment. We are a value for money product and not a luxury product,” explained Basumalik.
Osa concluded that the middle-class segment is of prime importance to them, not just in India but all over the world.
May 22, 2019