Yatra.com launches a universal virtual assistant YUVA

Yatra.com, an Online Travel Agent (OTA), has taken an innovative approach to delivering a personalised experience with Yatra Universal Virtual Assistant (YUVA). The unique and first-of-its-kind hybrid approach allows the user to use both voice and text to communicate with YUVA and complete the booking on the go.

Available on desktop, Android, IOS, Google Assistant and Facebook Messenger and supporting various Indian accents, YUVA enables intuitive customer interaction in a relatively human-like way, answering questions related to flight bookings and providing expertise in real time.

The future versions of YUVA will feature multi-lingual support starting with Hindi followed by other important regional languages and will be assisting the customers with hotel and holiday bookings as well.

Manish Amin, Co-Founder and CIO, Yatra.com said, “YUVA is an amalgamation of Yatra’s in-house Natural Language Processing module all connected with a proprietary backend for conversation steering. We are delighted with the launch of YUVA at a time when the market and the customer is continuously evolving. It will change the customer experience by replacing clicks with sustained conversations and personalised interactions.”