New TVC promotes eCash and airfare-drop protection

The OTA launched its new series of advertisement commercials featuring its brand ambassador – Actor Ranbir Kapoor. Conceptualised by Ogilvy and Mather, the ad films reflect an exquisite blend of the contemporary world with the vintage charm of Indian cinema.

The two films highlight its eCash loyalty program and its unique feature of protecting customers from a drop in airfare post them making a booking. eCash now not only gets a traveller discount on future bookings but is also transferable to friends and family, as well as convertible into shopping vouchers from Yatra’s partners.

Commenting on the new TVC series, Sharat Dhall, COO (B2C),, said, “We are focused on innovating in terms of customer features and benefits, and this set of ads highlight two such industry-first features –eCash loyalty points and the airfare-drop protection. With these films, we are looking to attract new users to our fold, while retaining the connection with our existing customer base.”

The ads feature Kapoor grooving to Clinton Cerejo’s beats, which not only captivates the audiences by getting them to smile and hum along but also reinforces Yatra’s brand message of being ‘India ka travel planner’.

Kapoor added, “ has always managed to surprise me with its innovative ideas of engaging with travellers. I am delighted to also get the opportunity to pay a tribute to the evergreen members of my family via these unforgettable classic songs that are a part of these ads.”