AccorHotels’ is set to double its global presence unveiling four new SO/ hotels

Four exciting new hotels in Berlin, St. Petersburg, Auckland and Vienna join the SO/ portfolio

SO/, a vivacious and expressive brand announced the upcoming addition of four fashionable hotels to its growing line of vibrant, one-of-a-kind properties. This includes new European addresses in Berlin, St Petersburg and Vienna, and the brand’s first hotel in the southern hemisphere in Auckland, New Zealand. All are set to open under the SO/ banner by end of 2018.

Set in in-demand, prime locations, these four additions will expand the SO/ portfolio to eight. They join an exclusive network that already includes two SO/ properties in Thailand – Bangkok & Hua Hin, SO/ Mauritius and SO/ Singapore.

Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands explains, “SO/ has created a stylish and playful experience, enhanced with an unconventional attitude inherited from its French roots. We have plans to introduce the SO/ brand into leading markets around the world and are very proud of all the new projects that will go live over the next few months. These properties will offer a luxurious yet irreverent approach to hospitality, celebrating and embracing their destinations’ vibe, energy and local trends.”

An additional line-up of SO/ branded hotels will soon be unveiled, with over 10 new addresses expected by 2021 in destinations such as Jakarta, Samui, Kuala Lumpur and more.