VisitBritain’s “I Travel For” campaign targets “Buzzseeker Travellers” from India

Kathryn Kannampuzha | Mumbai

VisitBritain launched its new brand campaign “I Travel For” in Mumbai last month. The campaign will run across digital channels, including Facebook and website to engage with potential travellers and inspire them to book a holiday to Britain right now.

The occasion was graced by Sally Balcombe, CEO, VisitBritain, Crispin Simon, Deputy High Commissioner for Mumbai and West of India and Director General Trade and Investment for South Asia and Baroness Fairhead, Minister of State for Trade and Export Promotion, UK.

Highlighting the new brand campaign, Balcombe averred, “I Travel For campaign in India will be targeting Buzzseeker travellers. This campaign aims to build on the strong growth we have seen in visits from India, showcasing that Britain is bursting with fun activities and adventure, exciting and contemporary culture and highlighting less-explored destinations. By promoting unexpected experiences, alongside globally renowned and iconic cultural landmarks and attractions, VisitBritain wants to inspire more visitors from India to book a trip to Britain right now.”

Between January and September 2017, there were a record 436,000 inbound visits from India to the UK, up 32% compared to the same period in 2016. Visits from India spent a record £355 million between January and September 2017, up 7% on same period in 2016.