Last year Finland witnessed a robust growth of 42% in tourist arrivals and overnights from the Indian market in 2017, which in turn has pushed Visit Finland to re-enter the Indian market. In line, Visit Finland has appointed Sara Sodhi Juneja as the Country Head in India. She will be based in Delhi.

Dr. Jukka Holappa, Trade Commissioner-India, Business Finland, shared, “Sara brings a wealth of her hospitality and tourism experience to this important strategic role and we are delighted to welcome her to head Visit Finland in India. India has become one of the fastest growing outbound tourism markets given its favourable economic conditions. Aligning with the growth potential of the Indian market and our global expansion strategy, Visit Finland has decided to foray again into the potential source market.”

Commenting on her appointment Juneja said, “The destination offers once in a lifetime experience and wonders like Aurora Borealis, Midnight Sun, Finnish Saunas, Untouched Nature, Ski resorts and the official hometown of Santa Claus. Finland was also recently chosen by Indian celebrity couple Anushka Sharma and Virat Kohli as their honeymoon destination recently. Going forward, we will focus on promoting Finland as a year-round destination for Indians.”

The key focus for 2018 is to educate the Indian travel trade on destination Finland through roadshows and FAM trips.