Krasnodar in Russia signs Salvia Promoters as its India Representative


The Russian province of Krasnodar Krai, home to 2014 Winter Olympic destination Sochi, has appointed Delhi-based Salvia Promoters, a destination marketing company as its tourism representation office in India.

Located along the picturesque Black Sea coast, Krasnodar Krai is in the North Caucasus and is the southernmost region of Russia bordering Georgia and Crimea. Over the last few years, Krasnodar region has emerged as Russia’s biggest tourism hotspot, thanks to its wonderful climatic conditions, various historical and tourist places of interests and activities, availability of therapeutic mud and mineral rich springs, modern infrastructures and world-class hotels, resorts and recreational centres. The region has today transformed into the most favoured tourist destination in the country by Russian travellers and is now increasingly finding favour with international travellers.

Marina Sharapova, Head of Tourist Information Centre, said, “Our countries have been the closest allies for the last over seventy years and it is high time that we took steps to bring our people closer through tourism. The appointment of Salvia Promoters is a step in that direction and to create the right buzz and awareness about Krasnodar region in what has emerged as one of the fastest growing tourism source markets of the world.”

According to Prashant Chaudhary, Managing Director, Salvia Promoters, “Our mandate is to promote this wonderful region in the Indian market and grow Indian arrivals there. We have already put our destination promotion and marketing plan in place. Going forward, we will be aggressively showcasing the region to our trade partners all over the country through leading travel event platforms and scores of city-based B2B travel fairs. Both trade and consumers would see a lot more of Krasnodar region through B2B and consumers driven initiatives all over the country. Besides, we plan to undertake aggressive media and PR activities, destination familiarisation tour for trade and press and digital promotions, among others, in order to create awareness about the destination and drive incremental outbound travel numbers from India.”