Goibibo announced the launch of its new TV campaign featuring its brand ambassador-Deepika Padukone. The campaign highlights Goibibo’s e-wallet service- ‘GoCashPlus’ and its benefits on Goibibo’s platform.

Through the new campaign, Goibibo aims to enhance new user acquisition and augment hotel market share growth. This is in line with company’s endeavour to catalyze the shift from offline to online in the hotel booking segment. Launched in 2017, the feature – GoCash+is Goibibo’s travel booking currency which can be used without any restrictions on usage.

Commenting on this, Rajesh Magow, Co-founder and CEO-India (Merged Entity) said, “GoCash+ is a great value proposition to increase engagement and retention amongst existing and potential customers. We feel Deepika’s presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning and booking on our platform and thereby, further our larger business objective of expanding the category and increasing our market share in the online hotel booking segment.”