MakeMyTrip launches Made for You Holidays for domestic travel

MakeMyTrip Limited, an Online Travel Agent (OTA) announced the launch of 150-holiday experiences under its new product ‘Made for You Holidays’ targeting the booming domestic travel sector in India.

Moving away from run-of-the-mill and homogenised experiences, Made for you Holidays packages are being rolled out under six themes for holiday-goers including Wildlife, Romantic, Friends & Family, Once in a lifetime, Rugged Getaways and Indulgence.

Speaking at the launch, Mohit Gupta, COO, MakeMyTrip, said, “We are excited to launch our new offering Made For You Holidays. At MakeMyTrip we are bringing a balance between personalisation, authenticity and reach to offer holidays that will resonate with discerning travellers looking beyond cookie-cutter package travel. By tracking social media, website analytics, blog comments, search metrics, traveller reviews etc., we want to align our product offerings to match what holiday goers are looking for.”