Via.com announces third edition of its online travel sale – BOTS
travelnews digest - on December 9, 2017
Financial Exchange brand – EbixCash announced the launch of the Biggest Online Travel Sale (BOTS) on its Online Travel Agent (OTA) – Via.com. The eight-day sale will feature cashback on domestic and international airlines, special offers on top hotel chains and attractive deals on holiday packages from December 10-17, 2017 across Via.com’s desktop site, mobile site, Android and iOS app.
Bhavik Vasa, Chief Growth Officer, EbixCash said, “This is the third edition of BOTS and we expect this to be the largest travel sale ever in terms of scale and bookings. The Christmas holiday period is traditionally a period of vacationing and travel for people across the country, and thus our holiday sale is targeted to maximise savings on travel and accommodations for our customers.”
Via.com had previously run holiday sales offer in 2015 and 2016, both of which were hugely successful with the company registering 10x increase in traffic and 8x surge in transactions. This year, Via.com expects a 20x to 30x surge in traffic during the sale period.
BOTS 2017 will be actively promoted through television ads on a number of creative mediums including Star Sports Television channel during the India-Sri Lanka one day and T20 cricket matches beginning this Sunday. It will be promoted on social media with the hashtag #VIABOTS.
With over 110,000 distribution outlets and 8000 corporate clients, Via processes over 24.5 million transactions every year and is growing at a CAGR of 45% over the last three years.
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