To cater to digital needs of MICE travellers and event organisers, the Thailand Convention and Exhibition Bureau (TCEB) unveiled the bureau’s online marketing performance via different digital platforms which connect Thailand with event organisers and MICE travellers from around the world. The bureau is moving forward with the development of digital strategies, launching two new mobile applications, Smart BIZ Event and Smart BIZ Organizer, which are a revolution in convenience for Thailand’s MICE industry.

Chiruit Isarangkun Na Ayuthaya, President, TCEB, said that TCEB is one of the leading agencies which have been supporting and driving Thailand’s MICE industry by the use of technology, creativity, and innovation. The actions are in line with the Thai Government’s Digital Economy Policy as well as the Thailand 4.0.

“TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications,” added Ayuthaya.