Stakeholders need to collaborate for North East tourism promotion: KJ Alphons


The Ministry of Tourism, Government of India, in association with the North Eastern States has organised the sixth International Tourism Mart (ITM) in Guwahati, Assam. Speaking at the event, Rashmi Verma, Secretary, Ministry of Tourism, said that government is paying all the more attention to the promotion of tourism to North Eastern states. To capitalise on the momentum, states need to have better synergy with the private sector and should regularly participate in the road shows in foreign countries.

KJ Alphons, Union Minister of State (I/C) for Tourism, opined that North Eastern India is the most beautiful place under the sun and to place India on the forefront in the field of tourism, we need to realise the tourism potential of North Eastern states and work in tandem.

Jagdish Mukhi, Governor of Assam inaugurated the sixth ITM in the presence of Sarbananda Sonowal, Chief Minister, Assam, Pema Khandu, Chief Minister, Arunachal Pradesh, KJ Alphons, Dr. Hemanta Biswa Sarma, Minister for Tourism, Assam, Rashmi Verma, VK Pipersenia, Chief Secretary of Assam and other dignitaries from central ministries and North Eastern states.

Delivering the inaugural address, Mukhi said that this Mart is a wonderful opportunity to showcase the unique tourism treasures of North Eastern States. Keeping in view the Act East Policy of the government, this platform will serve its purpose.

Sonowal highlighted that Assam Government has recently enacted the ‘New Tourism Policy’ which will facilitate the tourists and other stakeholders. He insisted on boosting Assam Tourism in a sustainable manner.

Khandu lamented that connectivity and infrastructure are the two major concerns which North Eastern states are facing.

Around 66 foreign delegates comprising stakeholders and media from over 28 countries namely Australia, Bhutan, Brunei, Canada, China, Cambodia, Cyprus, Fiji, Germany, Indonesia, Italy, Japan, Kenya, Lao PDR, Malaysia, Myanmar, Nepal, Netherlands, Philippines, Portugal, Singapore, Tanzania, Thailand, USA, UK, Vietnam, Turkey and South Korea attended the event. Besides, 50 domestic stakeholders networked with 103 local suppliers from the North Eastern states.