Generation Z dominating adventure tourism market in India: Satyajeet Rajan


The adventure tourism sector is growing at a staggering rate of over 40% year on year globally and the Indian market is driving 30% of its adventure tourism revenue from inbound tourists. As per statistics shared by Satyajeet Rajan, Director General, Ministry of Tourism, the average age of Indian travellers in this segment remains 36 years, with 48% of them travelling solo. The Online Travel Agents (OTAs) are also grabbing eyeballs as 69% are referring online for adventure travel. Only 25% are visiting offline and 17% finally booking the trip.

Going forward, the Generation Z (born between the mid-1990s to mid-2000s) will force the adventure tour specialists to grow and innovate further and design itineraries in sync with rising demand from this target audience, he highlighted on the sidelines of the National Seminar on ‘Unveiling Opportunities in Adventure Tourism’ in New Delhi.

The event was organised by the Confederation of Indian Industry (CII), in support of the Ministry of Tourism.

He asserted that states need to lay down operational guidelines for adventure tour operators and should facilitate design and start-up related courses to fill the gap for certified personnel.