Expedia’s new ad focuses on Indian travellers
travelnews digest - on December 26, 2017
Expedia launched its new ad campaign targeting its Indian consumers themed- “What a pleasant surprise!” The ad is conceptualised by Taproot Dentsu, aims to acquire new shoppers and customers to the site and get them to try Expedia for booking travel with enhanced facilities like zero booking fee on over 500 airlines across the globe and free cancellation on 220,000 hotels globally.
The storyboard captures a young couple on a beach where the girl persuades the guy to enjoy the waves. The guy is initially apprehensive, but once he gives in, he actually enjoys the experience, happy to overcome his fear.
Titus Upputuru, Creative Head, Taproot Dentsu, Gurgaon said, “Unless we try something, we will never know. This is the key insight we developed into a campaign where the protagonists try out things that they’ve never tried before. We hope new consumers try Expedia.co.in and find to their delight and surprise, exciting experiences!”
Speaking about the campaign, Manmeet Ahluwalia, Marketing Head, Expedia India said, “The brief given to the agency was to showcase and address trepidation, hesitancy, and state of inertia that keeps consumers away from trying something new in life and the associated surprise, joy and contentment of that new experience.”
Travellers also have the option of booking from 25K+ holiday activities online for international destinations.
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