Belarus appoints Salvia Promoters as its India Representatives

The Eastern European destination of Belarus has appointed Delhi-based Salvia Promoters, a Destination Marketing Company (DMC), as its India Representative. Belarus currently witnesses about 2000 Indian arrivals every year, with an estimated 75% of these visits comprising business travellers. The move is aimed at growing Belarus’ share of India’s burgeoning outbound travel market.

In this regard, a MoU was signed in the presence of Vladimir Semashko, Deputy Prime Minister, the Republic of Belarus in New Delhi on the sidelines of the state visit of the Alexander Lukashenku, President, Belarus to India in September, marking 25 years of diplomatic relations between the two countries this year. The agreement was signed by Filipp Guly, Chairman, the Belarusian Touristic Union and Prashant Chaudhary, Managing Director, Salvia Promoters, representing Belarus Tourism and Salvia respectively.

Commenting on the appointment, Guly said, “With close to 23 million annual overseas visits, India as an inbound source market is already huge and is recording strong growth year-on-year. Besides Indian travellers are big spenders and a major contributor to the tourism economy of the host destination. As the two countries are celebrating 25th Anniversary of diplomatic relations this year, the time is ripe. Going forward, we are looking at considerably increasing our promotional activities in India in order to create greater awareness about Belarus.”

Chaudhary, added, “Our expertise in Russia and former Soviet Union countries like Belarus is unparalleled. We opened Russian market to Indian travellers 15 years ago and today there are about 100,000 Indian travelling to Russia every year. As Belarus Tourism India office, our primary objective would be to grow Indian arrivals to the country. Going forward, both trade and consumers would see a lot more of Belarus through participation in travel exhibitions and marts and roadshows in not just the bigger cities like Delhi and Mumbai but also the Tier-II and III cities. Besides, our outreach programme will also include aggressive media and PR activities, digital promotion, familiarisation tour of trade and media, amongst others.”