Bahrain Tourism eyes influencing Indian travellers in 2018

Akansha Pandey | New Delhi

The island country has been witnessing majorly business travellers from India. With their debut in the Indian market early this year, Bahrain Tourism and Exhibitions Authority (BTEA) is expecting an increase in leisure travellers from India this year. “We are very serious about tapping the Indian market further. For the next year, we are planning on launching consumer promotions and co-op campaigns to encourage family travellers from India to visit Bahrain. The focus segments will remain wedding, MICE and leisure for the next year too,” highlighted Yousef Alkhan, Director-Marketing and Promotion, BTEA while speaking exclusively to Travel News Digest on the sidelines of the recently organised BTEA two-city maiden roadshow in Mumbai and Delhi along with 18 suppliers.

Alkhan added, “Bahrain is like a breath of fresh air. Indian travellers have “Been There, Done That” in almost all major tourist destinations globally and are on the lookout for new options. Bahrain offers unique history and culture which is sure to amaze people. The best season to visit is from October to April when travellers can enjoy outdoors and the cultural events lined up.”

Sunil Mathapati, Country Manager-India, BTEA added that for MICE visitors, the already existing Bahrain International Exhibition and Convention Centre showcases 16,000 sq m of space. The new exhibition and convention centre slated to debut by 2020, is expected to be a game-changer for Bahrain, providing 100,000 sq m of exhibition space and over 25,000 sq m of convention space.

The Bahrain visa can be availed by Indian nationals in three to five days at $12 visa fees.