Scandinavian Tourism to attract honeymooners from India in 2018
travelnews digest - on December 14, 2017
Akansha Pandey | New Delhi
The Scandinavian Tourist Board (comprising Visit Sweden, Norway Tourism, and Visit Denmark) along with 21 suppliers and three tourism boards conducted a three-city “Explore Scandinavia” roadshow covering Delhi, Chennai, and Mumbai. Speaking to Travel News Digest, Mohit Batra, India Representative, Scandinavian Tourist Board, said that the honeymoon travel segment is a low hanging fruit and they are planning to enhance the destination’s awareness in the segment through educating the travel trade and press.
“Honeymoon travel hasn’t been tapped much by us. Going forward, we will try to bridge the gap to attract honeymooners from India. The direct flight from Air India now connects in almost 7.5 hours to Scandinavian countries. Easy access will eventually push people to plan their getaways to the serene and pristine locations of Scandinavia. Also, self-drive is another potential travel segment which we aim to highlight in 2018,” added Batra.
The Indian arrivals are growing strongly to Norway, highlighted Per Holte, Market Director Tourism-Asia and New Markets, Visit Norway inviting Indians to go for Hurtigruten cruise sailings which happen daily round the year.
Flemming Bruhn, Director, Visit Denmark lamented on the hotel capacity constraint in the country and assured that the additional inventory is in the pipeline. He also unveiled five new signature routes exclusively in the Indian market.
Though he doesn’t have the exact count of Indian arrivals to some Scandinavian regions, he shared that in 2016 over 300,000 overnights were recorded from India to the region of Scandinavia. This year we are again hopeful of a 10% increase, he commented.
Rutth Dolla, Project Manager-India, Visit Sweden shared that so far this year they have witnessed 18% increase as compared to the last year.
The top trends from the Indian market this year remained incentive travel and visiting in the winter season. Currently, the average length of stay from the Indian market is 12 nights and the India office is trying to extend it over two weeks. The Scandinavian Tourist Board plans to organise press and trade FAMs in 2018.
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