Thailand Tourism organises fam trip for more than 300 travel agents
Darshan Baid - on November 23, 2017
The Tourism Authority of Thailand (TAT), in collaboration with Thai Airways International, Bangkok Airways and EVA Airways, hosted over 300 travel agents and media from around the world on the Thailand Mega Fam Trip 2017.
Ms. Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai, said, “We conduct fam trip to Thailand every year, but this time we decided to take it to the next level and conduct a fam trip on a grand scale to highlight TAT’s new marketing concept ‘Open to the New Shades of Thailand’.”
The focus is on specific customer segments; such as gastronomy tourism, luxury, weddings and honeymoons, families, female travellers and Gen Y. Places covered in the Thailand Mega Fam Trip 2017 were Bangkok, Ayutthaya, Ratchaburi, Kanchanaburi, Phetchaburi, Chon Buri, Surat Thani, Phuket, Phang-nga, Krabi, Nan, Phrae, Sukhothai, Chiang Mai, and Nakhon Ratchasima.
Focusing on Bangkok, Ko Chang and Krabi, TAT organised 4 trade meet events with local Thai sellers.Taking part in the Ko Chang itinerary are 44 buyers from China and they met with 52 Thai sellers in the trade meet event on 13 November at the KC Grande Resort and Spa Koh Chang.
All the Thailand Mega Fam Trip 2017 participants attended the opening ceremony of “The Amazing Thailand Tourism Year 2018” campaign which kicked off on 15th November 2017 with a spectacular procession through the heart of Bangkok.
Following a record-breaking performance in 2016, Thailand this year welcomed 26.10 million international visitor arrivals in the January to September period – a 5.4 percent increase over the same 2016 for the period. TAT’s target for the entire 2017 year is 1.81 trillion Baht (50 billion USD) in tourism revenue. In recognition of how important tourism is for the national economy, the government has set a growth target for tourism revenue of no less than eight percent in 2018.
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