Singapore Tourism promotes its branding with Singapore Weekender

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Following the unveiling by the Singapore Tourism Board (STB) of the country’s inside-out, unified brand “Passion Made Possible” in Singapore, a series of promotional activities has kicked off in India.  The weekend of November 17-19, 2017 will see the Board partnering St+art India Foundation to present the Singapore Weekender as part of the St+art Urban Art Festival in Mumbai.

The STB has partnered not-for-profit St+art India Foundation and Impresario Group to create a three-day experiential festival to showcase some of the Lion City’s brightest self-made talents in art, music, dance, food, film and photography across Mumbai – at the Sassoon Dock in Colaba as part of the St+art Mumbai 2017 Festival and in Social restaurants in the city.

Lionel Yeo, Chief Executive, STB, said, “With Passion Made Possible, STB is presenting a brand that can tell a fuller Singapore story beyond just tourism. This brand is in line with Quality Tourism as it will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel.”

Speaking about the unconventional approach adopted by the STB for its brand launch activation in India, GB Srithar, Regional Director – South Asia, Middle East and Africa, STB explained, “We are happy to partner with St+art India Foundation and Impresario Group, both players are known to break boundaries in their own fields, to present Singapore in a different light. By showcasing seven Singaporean artists and talents’ work in line with our Passion Made Possible brand to the Indian audiences, we hope to entrench Singapore as an exciting lifestyle hot spot.”