According to its recently released Annual Report for 2016/17, New Zealand saw total visitor arrival numbers increase by 10% to 3.6 million last year, and holiday arrivals increase by 12% to 1.9 million. This places the destination ahead of global tourism trends, which shows that international visitor arrivals grew by 3.9% for the 2016 calendar year and 6% in January-June 2017 as per UNWTO World Tourism Barometer.

The leading source markets for visitors to New Zealand remained Australia (with 1.4 million visitors, up 6.2%), China (up 0.3%), the US (up 26.4%), UK (up 14.3%), Germany (up 14.6%), and Japan (up 7.3%).

In their annual report foreword, Kerry Prendergast, Chairman, Tourism New Zealand and Stephen England-Hall, Chief Executive, Tourism New Zealand said, “One of our key objectives for FY17 was to continue our work in shifting the seasonal profile of arrivals by investing all marketing funds into promoting New Zealand holidays in the shoulder and off-peak seasons. We are thrilled to see this working with a combined 13.1% increase in spring 2016 and autumn 2017 arrivals against peak summer growth of 8.3%.”