ixigo Wins People’s Choice Runner-Up Award for Travel Innovation

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ixigo, India’s leading travel search marketplace has bagged the People’s Choice Runner-up award for ‘Travel Innovation’, which was the part of the Phocuswright Innovation Platform, held in Florida. At the event, ixigo announced the launch of its upcoming artificial intelligence travel assistant – TARA.

Phocuswright is a leading travel research and events organisation, providing unrivalled travel, tourism and hospitality market research.

Apart from ixigo, leading industry players demonstrated groundbreaking solutions aimed at changing the travel landscape, competing for the most coveted travel innovation awards in Florida.

Rajnish Kumar, CTO & Co-Founder, ixigo showcased TARA, its voice-enabled, 100% AI-driven travel assistant that helps users discover, plan, book and manage their travel. TARA will officially be launched in early 2018.

Commenting on the win, Aloke Bajpai, CEO & Co-Founder, ixigo said – “We are thrilled to be the People’s Choice runner-up at Phocuswright’s Launch, the industry’s most coveted event. TARA will ensure travellers simply focus on enjoying their trip, and leave all their travel planning hassles to us.”

Chetan Kapoor, Research Analyst – Asia Pacific, Phocuswright said, “Many Indians still favour personal touch and professional recommendations during their travel bookings. By blending these aspects with a virtual, voice-based assistant on a smartphone, ixigo’s TARA has the potential to tap millions of Indian travellers which are migrating from offline to online booking channels – and seeking a curated travel shopping and booking service.”