Indians are turning into impulsive pilgrims: OYO survey
Darshan Baid - on November 15, 2017
According to a survey conducted by OYO, a growing number of Indian travellers are seeking a holistic experience when they travel to destinations traditionally known for their religious symbolism. They now look for more experiences to club with their pilgrimage to optimise their travel.
These insights have been published in the ‘Connected Pilgrims Survey’ which was conducted across 11 cities (Delhi-NCR, Hyderabad, Jaipur, Patna, Bengaluru, Chennai, Lucknow, Mumbai, Pune, Ahmedabad, and Kolkata) through detailed in-person interactions with 1700 respondents.
Ritesh Agarwal, Founder & CEO, OYO, said, “Travel to religious destinations is among the largest segment of the domestic travel business. Today, lakhs of travellers heading to diverse pilgrimage destinations like Shirdi, Tirupathi, Ujjain and Puri have an assured accommodation option through OYO. We conducted this survey so that travel service providers like us could better understand the expectations of these guests and how to serve them.”
The conclusion revealed that Indian travellers are looking for a holistic experience when they travel, even to religious destinations. These ‘pragmatic pilgrims’, often travel as family-group spanning different age-groups and therefore, look for a variety of experiences. Those travelling with friends of the same age-group also often look for interest-based activities to make the holiday memorable.
65% respondents suggested they would visit a site of religious prominence for reasons beyond spirituality or religion. With over 50% respondents stating that their ideal pilgrimage duration is for 1-2 days, the demand for leisure travel has seen a surge as short weekend breaks appear to be the growing norm.
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