‘Great Australian Airfare Sale’ taps on Indian tourists
travelnews digest - on November 10, 2017
Tourism Australia in partnership with eight leading airlines unveiled the third version of ‘The Great Australian Airfare Sale’ to entice Indian travellers the best airfare deals.
This campaign aims to promote and encourage more Indian arrivals to Australia.
The Great Australian Airfare Sale will run for a three-week period between November 1 to November 21. Travellers can plan their travel until November 2018 to Australia. The campaign will be promoted across various digital platforms to engage and interact with the target audience and will be further amplified through Tourism Australia’s key distribution partners and popular online travel agents.
This campaign also marks the 50th anniversary of Tourism Australia.
The airlines involved are- Air Asia, Air India, Cathay Pacific, Malaysia Airlines, Qantas, Scoot, Singapore Airlines, and Thai Airways.
Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia, commented, “The campaign will help us accelerate market demand by creating new opportunities for Indian travellers to explore Australia’s aquatic and coastal experiences, unique wildlife and incredible food and wine offerings.”
For the year to June 2017, India was the fastest growing inbound market in Australia for expenditure with total spend up 29.5% and as per latest reports Australia witnessed a 15% growth in Indian tourists this year.
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