Destination Azerbaijan networks with Indian travel trade at their maiden roadshow

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Azerbaijan recently organised a 3-city event titled ‘Discover Azerbaijan Roadshow’ in Mumbai, Delhi and Ahmedabad in September to educate the Indian market to travel to the South Caucasus region.

Sachin Nene, Regional General Manager- Air Arabia, India, said, “Azerbaijan is relatively new to Indians as a tourist destination. Through these roadshows, our efforts have been centred towards reaching out to the best performing travel agents and tour operators across three cities and grow their knowledge about Azerbaijan. The destination needs a lot of promotional efforts like this to get itself acquainted with the Indian travel trade fraternity and thereby witness the good number of Indian tourist.”

Ildirim Ganbarov, Business Development Manager, Pasha Travels, said, “Exhibitors from Azerbaijan focused on targeting not only the MICE traveller segment but also the leisure segment though MICE have been till now the best performing sectors from India. The exhibitors present at the roadshow not only showcased their product offerings in Baku but also exhibited other destinations like Shabran, Guba, Shahdag, Shamakha, Qabala, Sheki, Ganja, Lankaran, Nakhichevan and Naftalan.”

The Indian market has been performing significantly well for Air Arabia as the airline recorded 95% passenger from this market across all 13 Indian cities from where the airline operates. Between April and August this year Air Arabia recorded 850 Indian passengers.

Nene said that for Air Arabia, 80% of the Indian travellers to Azerbaijan are from the MICE segment. These travellers also prefer to add sightseeing and nightlife in their itinerary when visiting Azerbaijan.

Azerbaijan Tourism Authorities are working towards engagement with members of the travel trade and media through FAM trips and is also looking at attracting the film producers to the destination. For 94 nationalities including India e-visa is issued which is valid for 90 days.

“Baku has a lot to offer to Indians in terms of MICE and leisure. We are concentrating our efforts on promoting destinations in Azerbaijan as well but our prime focus remains on Baku. We are working towards tie-ups with Cox & Kings, SOTC, Thomas Cook, etc., to target the leisure traveller segment from the Indian market next year. India is an emerging market for Azerbaijan and we are hopeful that our promotional efforts will help us establish Azerbaijan as a prominent destination for the Indian travellers,”

Nene concluded. Till now word of mouth publicity helped Air Arabia to record the good number of passengers from the Indian market, with this roadshow it is expected to attract more Indian passengers to visit Azerbaijan.