NYC partners with Cape Town to tap the tourism potential
Darshan Baid - on October 18, 2017
Africa’s Cape Town and USA’s New York City has formed a partnership in order to boost tourism between the two destinations.
The tourism partnership agreement was signed in New York by NYC & Company President Fred Dixon and Cape Town Tourism’s Chief Executive Enver Duminy.
A two-year contract is signed between the two nation by which they will have to collaborate the best practices in tourism marketing and exchange marketing assets that will cultivate a productive tourism relationship in the years ahead.
Dixon mentioned that the two cities share a lot in common in terms of culture, cuisine and design.
Cape Town will be promoted in the New York City through advertisements on bus stop shelter and LinkNYC kiosks that is expected to reach 17.6 million media impressions.
In Capetown, advertisements will be rolled out through digital and out-of-home media of the same value with specifics to be determined.
To boost inbound and outbound tourism within both the countries, special travel packages are to be launched to increase the footfall in both places.
South Africa is ranked the largest African origin market for visitors to New York City.
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