Myanmar is targeting to attract more Japanese tourists by undertaking international travel advertising which showcases the pristine beaches and islands of the Myeik archipelago.

Since 60% of Japanese outbound tourist likes to enjoy water activities for relaxation places like Ngapali Beach, Ngwe Saung beach, Chaungtha beach and Myeik archipelago are the top tourist attractions in Myanmar.

More than 100,000 Japanese tourists visited Myanmar in 2016 of which only 15% of them visited for leisure rest were business travellers, cooperation workers and international NGO workers.

Giving importance to word of mouth promotion, the Tourism Ministry of Myanmar wants the Japanese tourists to be satisfied during their trip to the country and share their experiences about Myanmar to their friends back in Japan.

According to the tourist arrival statistics, Myanmar is a growing market for the travellers for short trips in Asia. The Ministry of Hotel and Tourism said that Myanmar has seen a total of 22% boost in tourist from the month of January to end of July of 2017 as compared with same period last year.