Oman tourism launches ad-film to lure international travellers


Oman Tourism has launched a global advertising campaign which captures and showcases the essence of Oman as a destination at different levels and also highlights the varied aspects of tourism in Oman.

The film is the brainchild of Ministry of Tourism’s team working in Oman and India. The main purpose of the film is to lure Indian as well as international tourists and give them a chance to visualise the essence of Oman.

The film which has been shot at various locations of Oman gives the glimpse of Muscat city, rustic town of Sur, historic city of Nizwa, well-nurtured turtle reserve at Ras Al Jinz, breezy-mountainous regions of Jabal Akdhar, and pristine Damaniyat Islands.

Salim Adi Al Mamari, Director General of Tourism Promotion, who spoke about the recent development in the tourist space said, “We are successfully promoting Oman in the Indian market and in countries around the world, and felt there was a strong need for a customized film that highlights the Omani culture, landscape and history, while also depicting the outdoor adventure and wedding aspects of our country. We believe that our new film has put together an interesting mélange of all these facets and are certain that the film will appeal to audiences; while helping boost footfalls in the coming months.”

He further added, “The idea of the film was to go beyond HNIs and premium travellers; and attract younger audiences, women travellers, etc. as these are some of the emerging travel segments that India and the rest of the world are witnessing in the last couple of years. Also, since ‘weddings’ are an important part of Indian culture, we are constantly striving to promote Oman for destination weddings and have hence encapsulated a segment in the film which is wedding specific, that showcases the different hues, emotions and rituals of an Indian wedding.”