Under the motto, ‘It’s our people that make us number one’, the redesigned campaign by TUI Group aims to portray the brand as an ideal employer for those who wish to reinvent travel. Starting in Germany, the campaign will be rolled out in 14 European markets by the end of the current financial year.

“Highly motivated and qualified employees have made us who we are: Number one within the travel industry. The new campaign reflects the performance but also intends to motivate future challenges, especially in the field of digitisation,” said Sybille Reiß, Director- Human Resources, TUI Deutschland and TUI Group.

“TUI offers great scope for action for digital experts. Uniform employer branding in all markets is a clear signal to potential applicants and existing employees that they are pursuing their professional career at the world’s number one tourism group,” said Erik Friemuth, Chief Marketing Officer, TUI Group.