Israel Ministry of Tourism conducts FAM trip for Indian MICE agents


Israel Ministry of Tourism (IMOT) recently organised a familiarisation (FAM) trip for MICE agents from across India to witness Israel’s offerings as a MICE destination.

The group consisted of agents from leading travel companies like Footloose Yatra Consultants, Enchante Holidays, Skyline travels, Travels mantra, Holiday Triangle Travel, Orion Inbound, Tamarind Global, Quantum travels, Byond, Bonton Holidays and WOV travel.

The group got to explore various attractions in the cities of Jerusalem, Dead Sea, Eilat and Tel Aviv. The FAM trip provided them the opportunity to experience places like Yad Veshem- the World Holocaust Remembrance Center, Israel Museum, Western Wall, Ein Gedi, Masada, Timna Park and also the sound and light show at the Tower of David.

Hassan Madah, Director, Israel Ministry of Tourism, said, “Israel is becoming a preferred MICE destination for Indian corporate because of its history, diverse culture, natural beauty, vibrant nightlife and friendly people. Recently, UTI Mutual Funds travelled to Israel with 380 people and explored the cities of Jerusalem, Tel Aviv and Dead Sea. In the last two years, we have seen many such movements and through our FAM trips we hope MICE agents will promote Israel further.”