7th edition of Learn South Africa programme educate agents across 17 Indian cities


South African Tourism (SAT) in association with Travel Agents Association of India (TAAI) recently conducted its annual travel trade training program across India.

Learn South Africa (Learn SA) in its 7th edition held training programs all over 17 cities in India where TAAI members are situated from July 6-29, 2017. The schedule covered Tier 2 and Tier 3 cities of India starting from Mumbai, Rajkot, Baroda, Ahmedabad, Jaipur, Delhi, Chandigarh, Lucknow, Kolkata, Hyderabad, Chennai, Bangalore, Coimbatore, Indore, Nagpur, Pune and Goa. Mumbai and Delhi hosted two sessions each.

DMCs, Hoteliers and other stakeholders of tourism from South Africa were part of the B2B interactions and presentations made by SAT. The sessions were structured to ensure that travelers enjoy many new, exciting, trailer-made itinerary options as a direct result.

“Learn SA helps ensure that Indian travel agents know how to choose the best quality hotels for their customer’s budget and needs. It also teaches them how to choose the best in-destination partners to escort the travelers while on holiday. It also gives them updates about new things to see and do in South Africa and basics like visa and logical know-how to ensure that travelers are catered to efficiently,” said Hanneli Slabber, Country Manager India, South African Tourism.

“TAAI endeavour through training programs is to educate travel agents so that it is easy for the staff of travel companies to effectively sell the product. With South African Tourism this is the second time that we have undertaken this training. We are happy that the trade is getting exclusive marketing tips from SAT team and stakeholders from SA who have come to India,” said Bettaiah Lokesh, Secretary General, TAAI.

Leisure visitor numbers from India to South Africa surged 21.7% during 2016 to close at an arrivals figure of 95,377 as against 78,385 arrivals in 2015, making India the eighth highest international source market for South Africa. 2016 also saw the overall spends from India (only in-country on-tour spends excluding flights and attractions, hotels booked in advance) cross 1.2 billion ZAR by the year end.