Tourism for Tomorrow provides a roadmap for upcoming tourism campaign in New Zealand


The incoming government to supercharge the tourism industry’s success has recently unveiled Tourism for Tomorrow, the 2017 Tourism Election Manifesto during TRENZ 2017, the industry’s most important international trade show being held in Auckland.

“Our Tourism 2025 goal is to build an industry that is socially, environmentally and economically sustainable. We can do this with political and policy recognition, backed by a supportive environment for infrastructure investment,” said Chris Roberts, Chief Executive, Tourism Industry Aotearoa (TIA).

He mentioned that the 29 priority actions for the incoming Government have been grouped under three themes:

– A sustainable industry, for New Zealand’s tomorrow

– Invest in infrastructure, for New Zealand’s tomorrow

– Support tourism, for New Zealand’s tomorrow

“These themes are closely interlinked and build on the work that TIA and the current Government have undertaken to grow the value of our tourism industry. We will look to make further progress with whoever is in charge of the Treasury benches post the election,” said Roberts.