SACEOS to introduce thought-leadership programme for Singapore MICE Forum 2017


Singapore MICE Forum is Singapore Association of Convention and Exhibition Organisers and Suppliers’ (SACEOS) signature annual event. As a respected and MICE industry supported professional knowledge and networking platform, SACEOS encourages delegates to participate in conversations that generate business solution.

This year SACEOS is rolling out a new thought-leadership programme for Singapore MICE Forum (SMF) 2017 that will focus on a higher sense of engagement for its anticipated 450 delegates.

Commenting over the development, Janet Tan-Collis, President, SACEOS, said, “Leveraging on the success of last year’s conference theme ‘re:imagine’, this year we expand the theme to ‘re:imagine – #EngagE’ where we are looking at opportunities and challenges faced by our region on a macro and micro level across 11 breakout sessions. We will also enhance the programme with a half-day Professional Convention Management Association (PCMA) Business School to ensure that the programme is catering to our delegates’ broad range of skill sets and business interests.”

Day one of SMF 2017, slated to take place from July 27-28, 2017 at the Sands Expo and Convention Centre, will commence with painting and visualisation of the future, and a glimpse of what the industry could be like in the year 2050. Day two will accentuate on how the industry should respond to elements that will impact event engagement levels, followed by sessions curated for marketing, finance and talent management professionals.

Sharing her views, Dr ShirlenaSoh, Executive Director, SACEOS, said, “It is a pleasure seeing the industry coming together to create thought-leadership content for SMF 2017. We are confident that this programme will suit all levels of talent, whether you are new to the industry or a veteran.  It makes our focus on driving professionalism through professional education even more exciting and relevant.”

Topics to be covered during the breakout sessions include ‘The Art of Engaging Communities’ which comprises of a debate and research on the connection between reward and motivation; ‘If Digital is the Answer, What is the Question?’ which will shed light on the scope and utility of Digital in this industry; and ‘Unconventional Experiences’ which will showcase three unconventional approaches to events that engage the audience’s attention and highlights tomorrow’s possibilities.

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