Pacific Asia Travel Association announces the election of a new executive board


The Pacific Asia Travel Association (PATA) recently announced the election of Sarah Mathews, Head of Destination Marketing Asia Pacific-TripAdvisor based in Hong Kong SAR as Chairperson of the Association’s Executive Board. She replaces Andrew Jones who was elected Chairman in May 2016 and who remains a member of the Executive Board as Immediate Past Chairman.

On her appointment, Mathews, said, “I’m honoured to take on the role of Chairperson for PATA’s Executive Board 2017/2018. Our executive board this year is an example of PATA’s diversity and expertise. With experts from both the private and public side on this year’s board, we will continue the efforts of PATA across the world. To quote Dr Taleb Rifai Secretary-General of the UNWTO, ‘Tourism is a Force for Good’ and we at PATA will endeavour to help to support the efforts of tourism and our core values at PATA. I look forward to a productive year.”

During the PATA Annual Summit 2017 in Negombo, Sri Lanka, PATA also elected a five new members to its Executive Board including Dr Chris Bottrill, Dean at the Faculty of Global and Community Studies, School of Tourism Management – Capilano University, Canada; Hiran Cooray, Chairman – Jetwing Hotels Sri Lanka; Jon Nathan Denight, President and CEO – Guam Visitors Bureau, USA; Mohamed Sallauddin H j Mat Sah, General Manager Marketing – Malaysia Airports Holdings Bhd, Malaysia, and Peter Semone, Senior Advisor – Lao National Institute of Tourism and Hospitality (LANITH), Lao PDR.

Other Executive Board members include Stephen Pearce, Vice President – Marketing at Tourism Vancouver; Maria Helena de Senna Fernandes, Director – Macao Government Tourism Office, Macao SAR; Pilar Laguaña, Chairperson, PATA Micronesia Chapter, Guam, and Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts, Thailand.

Dr Chris Bottrill who was elected as the new Vice-Chairperson, said, “It is an honour to be elected Vice Chairman of PATA at the Sri Lanka meeting. The Asia-Pacific region is the most dynamic area of tourism growth which makes the role of PATA all the more important in the years ahead. I am looking forward to working with our exceptional Board and dedicated members on a wide array of initiatives to further strengthen and engage our global network.”