Jakarta developing MICE tourism to attract more travellers


Tourism Ministry officials of Jakarta in Indonesia recently travelled to 10 new tourist locales in Kota Tua, the Thousand Island and Bali following the success of a reputed MICE event in Bangka Belitung.

Hiramsyah S Thaib, who is the Ministry’s head of development acceleration for the 10 priority tourism destinations, said that this MICE event actually aimed to strengthen the business tourism in Jakarta. He had stated this at a latest MICE gathering at the Novotel hotel in Jakarta.

He said that Jakarta has several interesting venues and therefore, it can utilise historic buildings like museums as meeting and conference rooms. Esthy Reko Astuti, the assistant of the ministry for archipelago tourism marketing said that, the potential of the MICE industry is at five percent and they still have the remaining 95% to be developed.

She added that the best part of Indonesia besides the fact that it possesses several cities to choose from for the purpose of conducting meetings, their natural wonders are also an added value for MICE tourism in Jakarta.